Iran's 80s and 90s ornaments
In the 80s and 90s, the use of computers in the design and production of gold and jewelry in leading countries brought to the market very beautiful designs that had the characteristics of elegance, beauty, light weight and affordability for most sections of the society. Iranian businessmen and builders also thought of using these designs in the Iranian market. To supply these designs to the gold and jewelry market, there were two solutions: one, importing these works from Europe and Southeast Asia and second, copying and making these designs in Iran.
Trying to adapt to the global market
Many builders decided to pursue the second option, i.e. copying and making these designs in-house, although many of these works, due to the lack of finesse in the construction, actually made the consumer more willing to buy foreign works. Due to the lack of acceptance of low-quality copied works, domestic manufacturers decided to update their manufacturing technology, but this itself caused the cost of construction to increase and the lower classes of society faced problems.
Production problems and price increases
Due to the problems of producing copied designs, designers and manufacturers turned to design, but because there was not enough experience and expertise in this field, they started to recreate the same old designs with slight changes, which are still available in the market. In the meantime, the increase in the base price of gold also caused the design, manufacturing, supply and buying and selling of gold and jewelry products to stagnate. However, the middle class sometimes and the wealthy class still had the possibility to buy these products.
Common jewelry in the 80s and 90s
Most of the artifacts used in this period for jewelry of different classes were:
1. Chains:
- New and elegant chains in various models, colors and sizes
- Older chains such as Venetian, Figaro, Rolex, Disco, Rope, Marie, etc
2. Pendants and plates:
- Pendants and chest plates with fancy designs or different shapes and colors
- Plaques with religious prayers or engraved geometric shapes with different subjects and shapes
- Pendants with colored stones
3. Earrings:
- Fancy and elegant earrings in different models and colors
- Hoop earrings with beautiful shapes
4. Bracelets:
- Bracelets with many different designs
5. Rings:
- Fancy rings
- Jewelry rings
- Jeweled rings such as agate and turquoise
- Wedding rings
6. Bangles:
- Bracelets or spring bracelets
- Wire, profile, hollow and mirror bangles
7. Various services:
- Chain services, tennis, mum, casting, jewelry, fancy cutting and jewelry
Conclusion
In the 80s and 90s, due to the growth of technology and the increase in the price of gold, the gold and jewelry industry in Iran faced many challenges. However, the effort to adapt to the global market and use new designs created the ground for changes in the design and production of jewelry in Iran. This period saw the combination of old designs with new styles, and some parts of the society continued to use these ornaments.
